Buffalo Wild Wings

Messenger Chatbot

A faster and more affordable way to respond a high volume of messages through a Messenger chatbot.

How to create traffic to physical restaurants around the country? Solution: Create an exclusive free meal Messenger Chatbot coupon. In 2 minutes per chat, Buffalo Wild Wings earned great user information by giving away the free meal coupon. Everything builded it in two weeks.

Scope

Chatbot Copywriting

Chatbot UX Design

Messenger Integration

Community Management

User Interactions

Ask for the locations of the restaurants.

Retrieve trackable coupons of the brand's promotions.

Ask to speak to a human community manager.

Benefits

Faster automated responses.

More engagement due to novelty factor.

Less expenditure in community management.

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