Long story short, our name represents simplification, minimalism, a reminder for Design, CX and UX principles that, when applied, can make a positive impact in people.

With a vast experience in Design and Marketing and a deep background with our first Branding agency Altavista, we founded Minus with the purpose of helping organizations achieve digital transformation with ease. Having worked in close collaboration through the years with small and AAA brands, we discovered that there’s a gap in CX and UX/UI that needed to be served.